David Miller

Talking Points

How Ross Levinsohn Was Chosen to Lead Two Companies at the Same Time

Ross LevinsohnIn August 2020, Ross Levinsohn was hired by Maven to be the company’s CEO. The position became available after the company’s founder decided to transition into an advisory role. In addition to his role with Maven, Levinsohn is also the CEO of Sports Illustrated. Let’s take a closer look at the path that he took to obtain these dual leadership roles.

His First Leadership Role Was With HBO

In 1990, HBO decided to hire Ross Levinsohn as a production manager. He would remain in that role for six years before deciding to take a job with CBS Sportsline. After spending four years working for CBS, he joined Fox Interactive Media, and what he accomplished during his six years as an executive with that organization took his career to new heights.

How Working for Fox Interactive Media Changed the Course of Levinsohn’s Career

When Levinsohn joined this company, it was a relatively small company that had yet to establish an audience anywhere in the world. By the time he left, the content provider had become one of the largest on the planet. Today, it is known as Fox Sports One, and it has broadcast major events such as the World Cup. Fox Sports One also broadcasts a wide range of college sporting events.

Levinsohn Would Eventually Lead Other Large Companies

In 2013, he was named CEO of Guggenheim Digital Media, which was the parent company for Adweek and The Hollywood Reporter. He would also spend time as the top executive of Tribune Interactive before joining Sports Illustrated.

Sports Illustrated and Maven Have a Working Relationship

Ross Levinsohn is able to be the CEO of two major companies at the same time because they have a strong relationship with each other. Maven provides publishing, marketing and other tools that Sports Illustrated uses to distribute its content. This means that there isn’t a conflict of interest when he makes decisions that might impact the future of these two brands.


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