David Miller

Talking Points

How Triller Successfully Help Ryan Kavanaugh Come Back

Ryan Kavanaugh owned two media companies, New Age movie, and Relativity Media, which also had a TV. Both companies crashed in 2016 when Relativity was declared bankruptcy. But recently, Ryan Kavanaugh is seemed to be rising from an ember of disaster. For instance, he promoted himself as a Hollywood seer.

On July 31, 2020, President Donald Trump wanted to burn TikTok because of concerns about using personal data from its 800 million users. This was like an alarm in the Los Angeles Triller offices. By then, Triller was the second-largest digital entertainment and music platform with 26 million users. Ryan Kavanaugh had already purchased part of Triller at $28 million. TikTok survived the Trump threat; this was an advertising opportunity for Triller. Triller started looking for partners on TikTok for advertising. It targeted music celebrities and popular TikTok influencers.

Ryan Kavanaugh believes comparison with TikTok was better compared to Facebook or Google. Triller also attempts to bring back traditional boxing. One Saturday, Triller presented a match between boxer Jake and former MMA champion Ben Asken. This was an effort to reach a boxing audience, and the match cost $49.99 per download in Atlanta. P

Popular celebrities such as Justine Bieber, Snoop Dogg, and Ice cube appear. The fighting club also organized a match between Mike Tyson and Roy Jone Jr. During that match, the appearance and performance of celebrities like French Montana, Wiz Khalifa, YG, SAINt JHN, Ne-Yo, and Swae Lee made the event sold 1.6 million downloads at $50 each. This was the biggest PPV event in 2020. This was a comeback for Ryan Kavanaugh after Relativity’s downfall.

To make sure Triller grew, Kavanaugh poached TikTok’s top influencers like Josh Richard and Charli D’Amelio, who had more than 90 million followers. Triller also courted musicians like Cardi B and Alicia Key and few investors like JLo.

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