Building a New Future of Fitness: How Beachbody Expands Horizons
Today, most fitness enthusiasts realize that the right home workouts are just as rewarding as gym routines. But that belief wasn’t always common. In fact, one company has led the way in improving and legitimizing home workouts: Beachbody.
Entrepreneurs Carl Daikeler and Jon Congdon founded this brand in 1998. And Carl’s path to this company involved a great deal of personal growth.
Soon after graduating from Ithaca College in 1986, Carl landed his dream job. He was hired as a network television sports producer. However, he found the position unfulfilling. Thus, he switched careers and became a successful direct marketing executive, but that job also left him craving more.
During the 1990s, Carl discovered his true calling: helping people lead healthy lifestyles. He developed a series of popular workout tapes. Soon, he decided to launch a new company, one that addressed nutrition and exercise holistically. Beachbody was born.
Carl applied all of his professional skills to this new venture, including video production, direct marketing, and empirical data analysis. Indeed, the brand’s products and services have all been carefully tested, evaluated, and fine-tuned before their release.
At this company, Carl has also expanded his skills and knowledge base. He’s now a specialist in subject areas like nutrition planning and building online communities.
This hard work has paid off in a huge way. Carl’s global business now boasts more than 1,400 digital fitness videos, all of them designed and hosted by wellness authorities.
In addition, the company offers a range of superfood-fueled nutritional supplements. Its Shakeology shakes are perfect examples.
These smooth and creamy delights suppress food cravings and supply protein, fiber, Omega-3 fatty acids, and many other nutrients. Plus, the Shakeology drinks come in tempting flavors, from salted caramel to tropical strawberry. Vegan versions are available, too.
In short, Carl Daikeler has greatly expanded his professional boundaries over the years, perhaps beyond what he’d imagined when he began his career. In a similar way, Beachbody clients expand their nutritional and exercise boundaries, often beyond what they’d ever expected.