David Miller

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President of Hawkers Co, Alejandro Betancourt Lopez's Success Story

Alejandro Betancourt Lopez is the face behind Hawker’s success. The President of Hawkers Co. is known for his outstanding margins regarding selling sunglasses. However, he understands how pivotal it is to have the right team behind your back. Known for his hawk’s eye when it comes to entrepreneurship and investment, he is the brain that elevated Hawkers Co. to the next level. The company started with four friends with the same clear vision and mission. With cash flow issues at the beginning, the company had to sell sunglasses from California.

The four friends started with Knockarounds which captured their audience’s attention from day one. As much as the sales for the sunglasses kept rocketing, profitability was a significant issue. The four friends could not declare much profit irrespective of the high volumes in sales. Alejandro Betancourt Lopez and his quick thinking came in handy during this period. The friends got in touch with him, and he provided relevant solutions to sort out their financial issues. With entrepreneurial experience from his company, O’Hara Administration, he was the best candidate to handle the financials.

The basis of Hawkers Co. was in marketing. The company boasts of a successful journey in various social media platforms, with Instagram taking the lead. Alejandro Betancourt Lopez had already identified an opportunity in the social media arena, where most competitors had not yet discovered. He realized that the online platform was a better marketing strategy compared to traditional methods. Alejandro Betancourt Lopez maximized various digital marketing alternatives like influencer marketing. He targeted fashionistas with a considerable following to spread the word around about Hawkers’ sunglasses.

The scaling of a business can be daunting if you are not prepared for it or hardly know what you are doing. In addition, expanding to other markets requires sound knowledge of the industry. With Alejandro Betancourt Lopez’s experience handling various markets, the company was elevated to greater heights through expansion.

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